Delivering Cross-Platform Content


    InsomniaTV, a New York based enterprise wanted a compelling Flash driven web site for their film production company. They also expressed a concern for mobile device users who wouldn't have the ability to display Flash media. Designing for multiple platform displays involves not just re-directing users to alternative HTML based site, but allowing the optimal display for each unique screen size across a wide range of mobile and tablet devices. Because designing websites for mobile devices brings some unique situations and challenges into play, the content requires a strategic design approach for each interface.

    The goal of a multi-screen application is not necessarily to look identical on every device; rather, it should adapt to any device it's installed on. In other words, multi-screen applications should dynamically adjust to the resolution and the PPI of their host devices, displaying more information on larger screens, removing or shrinking elements on smaller screens, ensuring buttons are physically large enough to tap on, and so on. In order for applications to work across different screens, they must be architected in such a way that they draw and redraw themselves at the proper times and using the proper constraints as well as prioritizing content for each specific use.